You can't be marketing to people via email if you don't have their email addresses. Capturing these emails can be tricky though. Nobody is going to give a real estate agent their email address just because you said: “Subscribe to my list.” The first thought is, “Why?” followed quickly by “No.”
What incentivizes us to give up our email? The strategies for capturing email addresses can be summed up into the following eight categories:
Free stuff (eg. free copy of my book)
A chance to win things (eg. enter to win a trip for two)
Discounts or coupons (eg. save 20% at the local eatery)
Educational resources (eg. learn the latest market trends)
Joining clubs or communities (eg. join our rewards program)
Unique, new or exclusive content (eg. download our community guide)
Personal encounters (eg. meeting someone at an event)
Getting down to business (eg. someone wants to work with you)
By using these eight strategies, you can always answer the "Why" in people's minds when asking for an email address. Which can turn the "No" into "Sure!" much more often.
Need affordable professional listing photos and videos? Contact Charlotte’s top real estate photographer at https://www.markjacobsproductions.com
Photographer, Winston-Salem, Charlotte, Greensboro, Lake Norman, Real Estate Photographer North Carolina, Real Estate Photographer Charlotte, Real Estate Photographer, Real Estate Photographer NC, Real Estate Photographer Charlotte NC, Real Estate Photographer Lake Norman
