Does your real estate business have a tagline? A powerful tagline can help you identify your brand in a brief yet memorable phrase. When I say "Finger-lickin' good" what do you think? What about when I say "Just do it"? Being a locally-focused real estate agent means you're never going to be as big as KFC or Nike, but it doesn't mean your tagline can't be equally memorable in your own community.
Try to think of a simple tagline that expresses your brand's promise and aligns you with a target market. Then put that tagline on all of your marketing communications.
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