While your real estate website might be focused on your primary type of client (ie. first time home buyers), you can create landing pages that cater to the needs of other types of clients as well.
One of the beauties of landing pages is that they do not need to be linked to from your main navigation. They can exist incognito, and have traffic sent to them from various campaigns via social media, ads, etc...
Make a list of secondary clients you'd like to attract (ie. renters, empty nesters, etc.) and create landing pages that speak to each of those groups.
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