Writing the perfect email subject line is a challenge for any real estate marketer. Here are some helpful tips:
- Keep it short: Mobile devices reveal about 25-30 characters of an email subject.
- Write the Subject first: Or else you might accidentally send an email with no subject!
- Eliminate fillers: Words like "Hello" and "Thanks" can go in the body, focus your subject line on keywords.
- Try single words: Often one strong word like "Luxury" can spark reader curiosity.
- Highlight value: What is the reader going to achieve by reading your email? Make it clear.
- Highlight action: Is there something you want the reader to do? Let them know early.
- Personalize: If you can, include the recipient's name or company name in the email subject
- Avoid caps lock: A classic spammer's technique that will get your email sent to the trash.
- Proofread: Don't hit send until you've read and re-read your email subject (and body for that matter!)
I'd love to read your next real estate email subject line and give you some feedback.
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