If you're sending real estate emails to your leads and former clients, a good rule to follow is to send 4 emails a month. Ideally, one email per week. That's roughly 48 emails a year - not too hard! This practice keeps the relationship between you and your audience stronger. It keeps you top of mind too!
Just remember a couple of things:
It's okay if people unsubscribe after you send an email. Don't be alarmed. It's called "list cleaning" and it's filtering out the dead leads for you, without you having to put in any effort.
Don't send emails just to send emails. Make sure your email content is timely, informative, helpful... it needs to provide the reader with value. Otherwise, you will lose high quality leads, not just dead leads.
Hey, why not start today? Go ahead and send one awesome email today to get the ball rolling.
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