Writing the perfect email subject line is a challenge for any real estate marketer. Here are some helpful tips:
1. Keep it short: Mobile devices reveal about 25-30 characters of an email subject.
2. Write the Subject first: Or else you might accidentally send an email with no subject!
3. Eliminate fillers: Words like "Hello" and "Thanks" can go in the body, focus your subject line on keywords.
4. Try single words: Often one strong word like "Luxury" can spark reader curiosity.
5. Highlight value: What is the reader going to achieve by reading your email? Make it clear.
6. Highlight action: Is there something you want the reader to do? Let them know early.
7. Personalize: If you can, include the recipient's name or company name in the email subject
8. Avoid caps lock: A classic spammer's technique that will get your email sent to the trash.
9. Proofread: Don't hit send until you've read and re-read your email subject (and body for that matter!)
I'd love to read your next real estate email subject line and give you some feedback. Feel free to reply to this email and send it over to chat with me.
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