When it comes to real estate marketing, photos are the go-to choice for most sellers. In fact, 63.9% of Mark Jacobs Productions orders consist of photos only. It’s easy to see why – photos are familiar, straightforward, and they do a solid job of showcasing a property’s features.

But here’s the thing: in today’s competitive market, a real estate listing with only photos might be selling your property short.

The Risk of Sticking to Photos Only: A Missed Opportunity

Photos are great, but they have their limitations. They capture a moment in time, a single angle, a slice of the property. But what about the bigger picture? What about the flow of the space, the feel of the neighborhood, or the unique perspectives that can only be captured from above? By relying solely on photos, you might be missing the chance to fully engage potential buyers and make your listing stand out.

Consider this: the average buyer scrolls through countless listings every day. They’re bombarded with photo after photo of similar-looking properties. To grab their attention, you need more than just good pictures – you need to offer something different, something memorable.

That’s where additional services like video, aerial photography, and 3D tours come in. These tools not only add depth to your listing but also help potential buyers connect with the property on a deeper level.

Don’t miss out – elevate your listing by adding:

• Video for dynamic engagement.
• Aerial photography for a broader view.
• 3D tours for an immersive experience.
• Floor plans for more detailed information.

If you’re serious about selling, it’s time to think beyond photos.

Why Video Is Vital: Boosting Engagement Through Dynamic Content

While photos do a great job of showcasing a property’s features, video elevates it to a truly different level. With 23.76% of Mark Jacobs Production orders including video, we’re seeing more and more sellers catch onto its benefits. It’s a very powerful way to bring properties to life in ways that photos just simply cannot.

Videos provide a dynamic experience. Potential buyers get a real sense of the space, the flow, and the ambiance. A well-crafted video can showcase every room, every angle, and even the surrounding neighborhood in a seamless, cohesive story.

It’s not just about showing a property. Instead, it’s about telling a story:

• Video walkthroughs for a more immersive experience.
• Social media-friendly clips to reach a wider audience.
• Dynamic presentations that highlight a property’s best features.

The Untapped Potential of Aerial Photography

Aerial photography is a powerful tool that many sellers overlook. In fact, only 15.26% of Mark Jacobs Productions orders include aerial shots. This is surprising, considering the unique advantages that aerial views offer.

Aerial photography provides a broader perspective of the property and its surroundings. It captures the full layout, highlights the landscape, and shows proximity to nearby amenities. This level of detail can help buyers visualize the property in context, making it more appealing.

A common misconception is that aerial shots are strictly for grand estates or scenic locations. But even a modest home can benefit from the context that aerial shots provide. When done well, it adds depth and transparency to the listing. It gives potential buyers a holistic understanding of the property – something ground-level photos can’t achieve.

Consider incorporating aerial photography to set your listing apart in the competitive real estate market:

• Showcase the property’s full layout and surrounding environment.
• Highlight nearby amenities like parks, schools, or shops.
• Add depth and context to your listing with a unique perspective.

3D Tours: Know How to Get Real Value

3D tours have generated a lot of buzz in the real estate world, but the numbers tell a different story. Despite the hype, only 6.21% of Mark Jacobs Productions orders include 3D tours. 

This begs the question: why aren’t more sellers taking advantage of this technology?

One reason could be the complexity. Creating a 3D tour requires more time and effort than standard photos or videos, and for some properties, the return on investment might not be immediately clear. Additionally, not all buyers may be familiar with navigating a 3D tour, which could limit its effectiveness.

However, when used correctly, 3D tours can offer significant value. Zillow points out that listings with 3D tours sell 14% faster. The reason is because they provide an immersive experience, allowing potential buyers to virtually walk through a property from anywhere in the world. This can be especially beneficial for out-of-town buyers or for properties with unique layouts that are difficult to capture with traditional photos.

3D tours are particularly effective for:

• Showcasing large or complex properties where a traditional photo gallery might not do justice.
• Attracting out-of-town or international buyers who can’t visit in person.
• Highlighting unique architectural features that need more than a static image to appreciate fully.

Add Floor Plans and Add Clarity

Floor plans are the least utilized service in HomeJab’s offerings, with only 1.72% of ordersincluding them. That’s shockingly low popularity, considering the demand. According to the National Association of Realtors, 67% of buyers want to see floor plans.

That’s right. Floor plans are a huge marketing opportunity! And they’re barely used.

While photos and videos showcase a property’s aesthetic appeal, floor plans provide clarity and context. They allow potential buyers to visualize the layout, understand the flow of the space, and see how rooms connect. This is particularly useful for buyers who like to plan how they would use the space or for those who need to compare different properties at a glance.

For certain buyers, especially those looking for detailed information, a floor plan can be the missing piece that helps them make a decision. It complements the visual elements by adding a layer of understanding that photos and videos alone can’t provide.

Adding a floor plan can be especially beneficial for:

• Properties with unconventional layouts that might be hard to grasp from photos alone.
• Buyers who value detailed information and want to visualize the space more comprehensively.
• New builds or renovations where understanding the space is crucial for potential buyers.

Maximizing Real Estate Marketing Value with a Comprehensive Media Package

We’ve covered how photos, videos, aerial photography, 3D tours, and floor plans each add unique value to a property listing. But the true power lies in combining them. A comprehensive media package doesn’t just showcase a property – it transforms the way buyers perceive it. This is vital when trying to stand out among a sea of competitors.

Using a mix of these services provides a fuller, richer experience. Video brings the property to life, aerial shots give context, 3D tours offer immersion, and floor plans add clarity. Together, they create a multi-dimensional view that grabs attention, holds interest, and drives faster sales.

Don’t settle for the basics. Explore Mark Jacobs Productions full range of services for your next listing, and make sure you’re not leaving any potential on the table.

Ready to get started? Contact us and discover how professional video marketing can transform your business!

For More information on Professional Real Estate Media visit:  www.MarkJacobsProductions.com Online Booking available at www.markjacobsproductions.com/booking

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