With the rise of social media platforms like Instagram and TikTok, vertical video has become a popular and effective way to market real estate listings. In this blog post, we will explore why real estate agents should be using vertical video to market their properties.

1. Optimal Viewing Experience Vertical video is designed to be viewed on mobile devices in portrait mode, which is how most people use their smartphones. This makes it easier for potential buyers to view your listings on their mobile devices without having to turn their screens or rotate their phones. Vertical video also takes up more screen space, providing a more immersive viewing experience for potential buyers.

2. Increased Engagement Vertical video has been shown to have higher engagement rates than horizontal video. According to a study by Buffer, vertical video on Instagram had a 29% higher completion rate than horizontal video. This means that viewers are more likely to watch your entire video and engage with your content, increasing the chances of generating leads.

3. Better for Social Media Platforms Social media platforms like Instagram and TikTok are designed for vertical content. When you post horizontal video on these platforms, it is often displayed with black bars on the sides, making it look unprofessional and less engaging. Vertical video is optimized for these platforms, providing a seamless and visually appealing experience for viewers.

4. Attention-Grabbing Vertical video is more attention-grabbing than static images or text-based posts. The format takes up more screen space, making it stand out in a crowded social media feed. Additionally, vertical video often has a more immersive and cinematic feel, making it more engaging and memorable for potential buyers.

5. Cost-Effective Vertical video can be a cost-effective marketing tool for real estate agents. With just a smartphone and some basic editing tools, you can create high-quality videos that showcase your properties in a professional and visually appealing way. You can also repurpose your vertical video content for different platforms, maximizing your reach and engagement.

6. Showcases Property Features Vertical video allows you to showcase your property's features and amenities in a more dynamic and engaging way. You can use the format to highlight specific areas of the property, such as the kitchen, master suite, or outdoor space. Additionally, vertical video allows you to include captions, text overlays, and other visual elements to provide additional information about the property.

7. Helps Establish Brand Identity Using vertical video consistently in your marketing efforts can help you establish your brand identity and stand out from the competition. By creating visually appealing and professional-looking videos, you can build trust and credibility with potential buyers, increasing the chances of generating leads and closing deals.

In conclusion, vertical video is an effective and essential tool for real estate agents looking to market their properties on social media platforms. With its optimal viewing experience, increased engagement, attention-grabbing format, and cost-effectiveness, vertical video can help you showcase your properties and establish your brand identity. By embracing this format, you can stay ahead of the curve and connect with potential buyers in a more meaningful and engaging way.

For More information on Real Estate photography & media visit:  www.MarkJacobsProductions.com 

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