One marketing tactic I've always found to be very intriguing is "movement marketing." In other words, starting a social or cultural movement through a marketing campaign. Movement marketing is a way in which businesses craft marketing initiatives around their visions, rather than around their products.

As a real estate agent, you are a local influencer who cares about their community - so starting a movement in your community would be easier for you than the average person, and would also make perfect sense for your community focused real estate brand.

Spend some time this morning thinking about what sort of movements you could start in your community. You might be the famous agent on front page news who starts the new "pick up litter", "feed the hungry", or "no cell phone day" movement in your community.

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