If you’re looking for an opportunity in the changing real estate marketing landscape, look no further than live streaming your next open house.
Live-streaming your open houses is a major element in the future of real estate marketing.
Live stream open houses might be hotter than ever right now due to our current circumstances, but that doesn’t mean they will lose steam once things return to normal.
You should learn as much about live-streaming your open houses and implement this new approach in your real estate business as soon as possible.
First off, let’s get the basics out of the way… a live-streamed open house is an event and not a pre-recorded video.
A live stream open house is when you (as the agent) physically walk through your client’s home at a pre-determined time while broadcasting LIVE video through your smartphone and engaging in real-time with the participants.
So to recap, there are 2 core components to a live-streamed open house:
- A date: with a predefined start and end time.
- A live stream URL: This is a link to wherever your live stream is being held. At the time of the event, people will visit that link to view your live stream and interact with you as you tour the property. Details on how to set this up are below.
Benefits of live streaming your next open house:
- You can live stream from the most popular platforms (ie. Facebook, Instagram, YouTube, etc.) which you and your audience most likely use anyways,
- Hundreds of people can attend the live stream at once,
- International buyers can attend your live stream,
- Your sellers will love that a bunch of people are not physically entering their home (especially now),
- Visitors can attend from the comfort of home – without the hassle of commuting, parking, etc.,
- Live streaming makes your real estate brand look smart, modern, progressive, and – just plain cool!
- Bonus: No need to bake cookies!
Mark Jacobs Productions would love the opportunity to capture the uniqueness of your listings. Our experience allows us to showcase a home to its maximum potential. How about a cinematic walkthrough video to help tell a more”in-depth” story about the property?
Providing high-end tailored photography, videos property sites, and more to help you quickly and profitably scale your real estate business. Contact https://www.markjacobsproductions.com today.
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