The real estate market is starting to heat up again. Now is the time to start generating and converting leads. You may have the urge to send your lead magnet content out at random, hoping something sticks, but there are better ways to convert. It’s important to create a marketing campaign that is quantifiable and has a targeted audience. A sense of direction is necessary for converting leads.

We’ve known for a while that more than one-third of home buyers are millennials. We also know that millennials pretty much keep social networks and other online forums in business. If you’re looking to reach millennial homebuyers, you’ll want to create a strong online marketing campaign.

Below is a list of ways to reach those millennial homebuyers online:

1. Post regularly to social media
2. Use relevant hashtags
3. Create graphics for posts using Canva.com
4. Post to forums like Reddit and Quora
5. Promote listings with sponsored ads on Facebook
6. Design home buying checklists as lead magnets
7. Do live showings on Facebook Live
8. Host a mini house buying class on Instagram Stories
9. Engage in Facebook Groups
10. Write content and post on Medium
11. Share your listings as a Single Listing Website on Social
12. Host a social media giveaway
13. Attract remote buyers with a 3D Tour
14. Post-360-degree panoramas of your listings on social
15. Write a better listing description
16. Use a professional real estate photographer for your listings
17. Write about the hip areas and restaurants in your farm
18. Host a Facebook Live Q&A Session
19. Offer free online consultations to first time home buyers
20. Create “day in the life” content
21. Reshare engaging content on social media
22. Actively engage with your followers
23. Create a monthly or quarterly email newsletter
24. Post social proof and case studies
25. Design a Google Review campaign
26. Host a webinar on the home buying process
27. Connect with young professionals on LinkedIn
28. Actively engage in community Facebook Groups
29. Host a Virtual Open House
30. Promote vendors in your sphere

The list above is just a few of the many ways you can reach and connect with millennial home buyers online. Remember to stay creative and agile – and always follow-up!

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