This is how the algorithm on social media works…

When you first publish content

It gets distributed to 20% of your followers

And to a portion of people who are not not your followers

But whose interests align with the content

Then the algorithm measures two things

Watch time and engagement

If a person spends time watching/viewing the content

It gets pushed to more people with similar interest

Otherwise if the content doesn’t grab the viewers

Attention the algorithm limits its distribution .

* Bottomline - You have to produce content that will grab your target audience attention and aline with their interests. 

Now get posting that new content...

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