Professional photography is an essential tool for real estate agents when marketing their listings. The right photographs can make all the difference in attracting potential buyers and getting a property sold quickly. With the rise of online real estate portals, such as Zillow and Redfin, high-quality photographs have become even more important as they serve as a virtual tour for potential buyers who are browsing properties online. In this blog post, we will discuss why agents should use professional photography to market their listings and how to find the right photographer for the job.

First and foremost, professional photography enhances the presentation of a property. A professional photographer will have the skills and equipment to capture a property’s unique features and highlight its best attributes. They can make even the smallest of spaces look spacious and appealing. Professional photographs can also add depth and character to a property, making it stand out from the competition.

Moreover, professional photography can help agents attract more potential buyers. Online listings with professional photographs receive significantly more views than those without. According to a study conducted by Redfin, homes with high-quality photographs receive 47% more views than homes with lower-quality photographs. In a competitive market, this can be the difference between selling a property quickly or it sitting on the market for an extended period of time.

Another benefit of professional photography is that it can help agents build their brand. Using high-quality photographs in their marketing materials can convey professionalism, attention to detail, and a commitment to quality. This can build trust with potential clients and help agents stand out in a crowded market.

So, how can agents find the right photographer for their listings? Here are some tips:

1. Look for photographers with experience in real estate photography. Real estate photography requires a specific set of skills and equipment, so it's essential to choose a photographer who has experience in this field.

2. Check out their portfolio. A photographer’s portfolio can give you an idea of their style and whether they have experience photographing properties similar to yours.

3. Ask for references. Ask the photographer for references from other agents they have worked with. This can give you a better idea of their professionalism and work ethic.

4. Discuss pricing upfront. Make sure you have a clear understanding of the photographer’s pricing and what is included in their package.

5. Communicate your expectations. Make sure you communicate your expectations to the photographer. This includes the number of photographs you need, the turnaround time, and any specific features you want to highlight.

In conclusion, professional photography is an essential tool for agents when marketing their listings. It can enhance the presentation of a property, attract more potential buyers, and help agents build their brand. By following the tips outlined above, agents can find the right photographer for their listings and create high-quality photographs that will help them sell properties quickly and effectively.

For More information on Real Estate photography & media visit:  www.MarkJacobsProductions.com 

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