Essential Tips for Real Estate Video Marketing
Whether you’re a buyer, seller, or just a plain old real estate marketer, you know the importance of maintaining a strong, reputable, and attractive presence for your target audience. In such a competitive industry that hits so close to home (couldn’t resist), it is critical to market your business effectively and finds ways to one-up your competitors.
If you have not hopped on the video bandwagon, then it is time to buck up and take the leap. Video has increased in popularity among marketers and for good reason.
Real estate listings that utilize video marketing receive 403% more inquiries than those without video! Yet, if you are new to video, this can feel quite intimidating. Video is not only a fun medium to work with; it is also one that can take your business to the next level. Here are tips that will help you sell more homes with video.
Tip #1: Set aside an appropriate budget
This first step towards video marketing success is ensuring you have quality videos. You may have been encouraged to just jump into video and not worry so much about production quality. While this might be true for certain instances (like sending video voicemails or other one-to-one interaction), for the real estate industry it is important that your marketing videos looked polished and perfected. It makes sense, right? This industry is all about aesthetics. If a property is not visually pleasing, then you are not going to have much luck getting it off the market.
Check out this video from Mark Jacobs Productions. It really shows the value of investing in quality video production. From the drone footage to the Video
B roll to the swanky music, this video really transports the viewer into a whole new world of luxury.
It is also important not to forget that you need to set aside a budget for promoting your videos on platforms like Google, Instagram, and Facebook, so keep this in mind when doling out your video cash.
Tip #2: Plan ahead
Video marketing is not just an off-the-cuff strategy to throw together and implement quickly. It takes time to plan the types of videos you want to create, how you’re going to film and edit your videos, where you’re going to place them, etc.
Before diving into video, take the time to strategize. Identify the videos you want and the videos you need. Figure out how to prioritize producing those videos. Develop a detailed plan for how to promote the videos.
The video production process itself can involve many steps, like finding actors, scripting, props, lighting, sound, or editing.
Don’t be overwhelmed, though! Planning will help all of these components come together in a reasonable time frame. Do some research, meet with your team, and make a plan to tackle your video goals head-on. We’re confident you can do it!
Tip #3: Sell the lifestyle and location, in addition to the property
Thinking beyond the apartment or home is critical for real estate marketers. It’s important to remember that you’re selling the location just as much as the features of the property. This shouldn’t be forgotten in your videos.
Not only does this video sell the luxury of the building, but it also sells the lake lifestyle! With beautiful views of the lake, this video sells a lake rather than just an home.
Tip #7: Place your videos strategically
Remarketing to your clients active in their buying process with an emotional client testimonial video could encourage them to go ahead and sign the contract on their new home with confidence.
If you’re running a campaign to promote brand recognition, though, it might not make sense to promote a video that features testimonials. Instead, these leads would probably benefit from a video that raises awareness about your location and services.
Placing your videos strategically is such an important part of the video marketing process because all of your effort creating and editing your beautiful videos will go to waste if you’re not reaching the right people.
Spend time planning your promotion strategy for each video to ensure you’re targeting the right audience with the right content at the ideal time.
Tip #8: Keep your videos under three minutes
To end with a simple tip, keep your videos short and sweet!
Every second your video plays viewers will be lost. This is just how viewing behavior goes: the average video only retains 37% of videos through the last second. As videos start to turn into movies, viewers are going to lose interest and move on. Your story is also likely to be more compelling if you only include the really engaging stuff.
At the end of the day, if you’re able to master video marketing, your real estate business and branding is going to benefit. So, what are you waiting for? Start using professional video to showcase your listings.
