Not only does this video sell the luxury of the building, but it also sells the lake lifestyle! With beautiful views of the lake, this video sells a lake rather than just an home.

Tip #7: Place your videos strategically

Remarketing to your clients active in their buying process with an emotional client testimonial video could encourage them to go ahead and sign the contract on their new home with confidence.

If you’re running a campaign to promote brand recognition, though, it might not make sense to promote a video that features testimonials. Instead, these leads would probably benefit from a video that raises awareness about your location and services.

Placing your videos strategically is such an important part of the video marketing process because all of your effort creating and editing your beautiful videos will go to waste if you’re not reaching the right people.

Spend time planning your promotion strategy for each video to ensure you’re targeting the right audience with the right content at the ideal time.

Tip #8: Keep your videos under three minutes

To end with a simple tip, keep your videos short and sweet!

Every second your video plays viewers will be lost. This is just how viewing behavior goes: the average video only retains 37% of videos through the last second. As videos start to turn into movies, viewers are going to lose interest and move on. Your story is also likely to be more compelling if you only include the really engaging stuff.

At the end of the day, if you’re able to master video marketing, your real estate business and branding is going to benefit. So, what are you waiting for? Start using professional video to showcase your listings.