Jordan Powers originally created this video to send to his clients, but as he was wrapping up he realized that this information could be beneficial to his peers in the industry because Jordan doesn’t think that a week goes by where he doesn’t see a post in one of the Facebook groups talking about licensing of some sort.

Jordan is definitely not an expert on the topic but over the years he has come to have a very basic understanding of image licensing which has helped him in his own business when it comes to explaining licensing to his clients. The information he shares here is essentially my regurgitation of hundreds of different articles he has read, videos he has watched, conversations he has had, and even posts on social media that stood out to him over the years.

Having even just this basic understanding of image licensing has helped him set some clear boundaries for his business and in the eight years he has been shooting real estate and interiors, he has only had to have a licensing conversation two or three times. I am absolutely certain that there are better videos or resources out there that will explain licensing, but nobody has time to search for that information, so Jordan crammed as much as he possibly could in this five-minute video to get you started.