Whether you think so or not, your real estate business is a brand. While your brand lives in the mind of your target audience, and is what they perceive it to be, you do have control over it.
The best way to control the way your audience perceives your real estate brand is by creating a Brand Guidelines document. This document will dictate everything about your brand, from things like Colours, Fonts and Imagery you use, to things like your brand Story, Promise, Mission & Vision statements.
Do a little research today on Brand Guidelines documents, and start drafting up one for your real estate brand. It doesn't need to be fancy, as long as it helps you make decisions that will streamline your brand experience.
Homework time!
Check out this video on branding:
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